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2014 Guest Speaker – Steve Johnson


Steve Johnson – Under10Consulting – Product Management Process Coach & Author

From Fragile to Agile  

Steve Johnson will be giving a 90 minute presentation opening Project Inception for 2014.  Based on his book, the title of his presentation is, “From Fragile to Agile.”

The following excerpts have been taken from

About Steve Johnson

Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.

Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. In his various technical marketing roles, he has launched 22 product offerings. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches.

Before founding Under 10 Consulting, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams.  Steve has trained over 40,000 product managers across the globe.


Steve has authored many articles and ebooks on technology product marketing and management. Check out Steve’s book From Fragile To Agile: The business role of agile product management for Amazon’s Kindle or read one of his free ebooks.


Please join us at Project Inception


Example Videos of Steve’s Work:

Under10Consulting Videos