There is a difference between a paying customer and a loyal customer.
Got Questions? 303 . 589 . 7100

Agile Coach, Scrum Master

Coaching vs Training

I just had an online debate on LinkedIn where some stated that an Agile Coach, needs a playbook and should be ready to share it any time they are interviewed.  A playbook?  This posting led many people to start debating.  All the participants, except this one outsider, agreed that a coach doesn’t carry around a playbook.  The closest you can get to this is a Trainer because they teach the same course over and over, same slides, same printed materials.

There is a reason the Scrum Alliance has a CSC and a CST.  C= Coach and T = Trainer.

The CSC and CST are on the same level but the CST has an interesting requirement.  Your training materials or ‘playbook’ as someone put it, must conform to the expectations of the Scrum Alliance.  There is a reason why you must have a CST to train and certify a CSM/CSPO.  You can give a certified class because your playbook of materials conforms to the scrum alliance.

However a Scrum Coach knows you can’t throw cookie cutter processes at people.  You may have a toolkit, meaning some ‘agile games’ or some ‘activities’ you use on multiple people to draw them out but coaching happens after you get the response.  Teaching ends when the class is over.  A Scrum Coach works to slowly adjust the culture to an Agile mindset.  A trainer teaches you what agile is.  A Scrum Coach holds your hand, corrects your wrong perception, lets you fail but helps you think about how to be better.  A trainer teaches a set lesson, regardless if it pertains to you specifically or not.  Coaching and mentoring are different skill sets.  A coach doesn’t have to be good necessarily at speaking in front of an audience of people at a convention like a trainer.  A coach does however have to understand how to break down a company culture, look for weaknesses and help a team slowly better themselves over an extended time period.




If you are looking for more information on the scrum certifications please go to the following:




3 Comments to “Coaching vs Training”

  1. Hi Michael,Thx for your feedback! I agree and of cosure also only deal with my very personal current view. Certificates therefore might probably be treated as safety belt for employees / contractors / customers in terms of entry cards or license for the sales pitch game. There is still the question left about certificate vs. knowledge matter of discussion not only in IT, but nearly within any education system.Probably getting teams developed and self-organized is probably one of the most challenging but also potentially fruitful aspects in Agile (besides talking about management, empowerment, customer and business value ). You see, I take engineering practices for granted (as we learned it in education and all our other projects). Many of these new education programs might be damned good I know e.g. about CAT, which is really a great concept. I just rather would like to target the same stuff at the whole team, instead of addressing single experts and maybe their individual topic of career development / perspectives (still not to be underestimated in fully agile organizations without hierarchies as we know it).Best

    • Hi Michael,Certifications are just necessary to get the job and not to get the job done.Necessary? if you have the job not rlleayCertifications are just business a lot of people (mostly consultants of course) got a CSM. Real involved scruming companies have CSPO’s.but that’s only my point of view.CheersPierre

        Nick thanks for vysskazannoe opinion. If you look at it with only one hand, all the way there as you napisal.Lichno I never considered CSM class that produces Scrum masters. I always saw it as an input training to become familiar with Agile and Scrum. Many coaches we brought it as such and name. Unfortunately branding Scrum Alliance is that what it is called and the class as if it releases Scrum masters of the first quality. Alas all know that scrum masters are in the battle for a very long vremeni.U me it took one and a half years. And I’m still learning and I can not call myself ready. Marketing CSM is designed so that it attracts the company and they spend their budgets on it. Well this is a positive side to go there by representatives of companies that otherwise would not have come. For them it is the entry point into agile.Hochu say a few words. We bring coaches whose training and have good benefits. Currently we are working with Sergey Dmitriev, and I personally think it is a first-class coach. In training people actually get a good initiation into agile mindset.V result all stay with their mneniem.Udachi.

        Коля спасибо за выссказанное мнение. Если на это смотреть всего лишь с одной стороны, то все так есть как ты написал.Лично я никогда не считал CSM классом, который выпускает скрам мастеров. Я его всегда видел как входной тренинг для ознакомления с Agile и скрам. Многие тренеры которых мы привозили его таковым и называют. К сожалению брендинг скрам альянса таков какой он есть и класс называется так как будто он выпускает скрам мастеров первого качества. Увы все знают что скрам мастерами становятся в боях в течение довольного долгого времени.У меня этот процесс занял полтора года. И я все еще учусь и не могу себя назвать готовым .Маркетинг CSM построен так что он привлекает компании и они тратя свои бюджеты на него. Чтож в этом есть и положительная сторона туда ходят представители компаний, которые иначе бы не пришли. Для них это как точка входа в agile.Хочу сказать еще пару слов. Мы привозим тренеров, чьи тренинги хороши и несут пользу. В настоящее время мы работаем с Сергеем Дмитриевым, и я лично считаю его первоклассным тренером. На тренингах люди на самом деле получают хорошую инициацию в agile mindset.В итоге все остаются со своим мнением.Удачи.

Leave a Reply

You must be logged in to post a comment.